Our Mission

Through accessible learning, purposeful play, and meaningful collaboration with educators and communities across the UAE, we aim to raise a generation of young creators who think, explore, and thrive—one discovery at a time.

The Need For Hands-On Experiences

Over 60% of UAE parents seek more experiential education options for their children. How do we solve: rising screen time, limited sensory learning and lack of nutrition and moderation awareness

About Us

I'm Eithar, and together with my partner, we proudly introduced Super Bakers, our homegrown venture, to the UAE in 2024.

Together we are parents first, and therefore we worry about the adverse effects of excessive screen time and highly value fun and educational experiences with our child.

As a mother who loves to cook and bake, I found that many people falsely believed baking was challenging and not particularly fun, so we set out to transform the way people think about baking.

Our goal is to re-introduce families to the wonderful world of baking by curating valuable family bonding moments. Our products allow parents and friends to actively part-take in their child's development of core skills through baking, we designed Super Bakers' kits to provide family entertainment, education, and empowerment to kids.

2026 UAE Year of Family with Super Bakers

  • Family Connection

    Bridging the gap between school education and home bonding through educational hands-on activities

  • Community

    Our Kits build important values of gratitude, teamwork, and community

  • Health & Wellbeing

    Teaching healthy habits, nutrition moderation, and mindfulness

1 3
Pizza Dough Baking Mix

Why Super Bakers

  • Designed for educational engagement. Each kit is filled with insights relevant to that recipe and key learnings which tap into STEM.

  • Align with a brand that prioritises education and hands-on learning. Tap into the growing demand for scree-free solutions.

  • Focus on nutrition, healthy habits and moderation in baking.

  • Provides a sense of achievement for kids and serves as a valuable bonding activity for families.